Creative Theory — digital laboratory, Yorkshire Dales

Pushing the boundaries of what’s possible today. Succeed tomorrow.

Brand, web and commerce — now fused with AI, custom ERPs and data engineering. We take the best elements in tech and formulate software that fits your business.

On screen: Commerce — headless storefront

01 The problem with off-the-shelf

You’re paying for a thousand features to use eleven. Legacy systems, per-seat licences and workarounds held together with spreadsheets. It’s time to build the razor-focused version — software shaped around how your business actually works.

02 Legacy → lean

Escape the bloat.
Own the formula.

We migrate you off creaking legacy platforms and sprawling SaaS stacks into one sharp system you own — with AI working inside it, not bolted on the side.

  • One login. Your data. Your rules.
  • No per-seat tax on growth.
  • Automations where your team actually loses time.
  • Migrated in stages — nothing breaks on Monday.

∗ The working stack

Fluent in every element

AI & data · commerce · platforms · infrastructure — one team, no hand-offs

03 The formulary

Six elements.
Infinite compounds.

Every project is a different mix. These are the elements we work with daily — from the creative craft we’ve honed for twenty years to the technical engineering that now sits alongside it.

01Intelligence

Ai

AI Integration

Agents, copilots and automations wired into your real processes — not demos. LLMs on your own data, model training and private inference.

  • Agents
  • RAG
  • Fine-tuning
  • Automation
02Systems

Er

Custom ERP

Replace legacy and bloated SaaS with razor-focused systems you own. Intranets, ops portals, stock, ticketing and access control.

  • Laravel
  • Intranets
  • Migration
  • Access control
03Systems

Dp

Data Processing

Pipelines and integrations that turn scattered, messy data into live decisions. If it has an API — or doesn’t — we’ll connect it.

  • ETL
  • APIs
  • Dashboards
  • Forecasting
04Commerce

Ec

Next-gen Commerce

Fresh eCommerce experiences that convert. Magento and Shopify specialists, headless builds, custom platforms and bespoke modules.

  • Shopify
  • Magento
  • Headless
  • Stripe
05Immersive

Xr

VR & 3D

WebXR, 3D product configurators, AR try-on and spatial experiences — the kind of thing you just scrolled past at the top of this page.

  • WebXR
  • three.js
  • Configurators
  • AR
06Craft

Br

Brand & Web

Where we started, and still love. Identity, websites and campaigns for startups through to global enterprise, with SEO and ads that perform.

  • Identity
  • Websites
  • SEO
  • Campaigns

Also in stock: security consultations · bespoke platform modules · hosting & support · ticketing systems

04 The method

Science, not guesswork.

01

Observe

We sit with your team and audit the processes, systems and data you run on today — and where the hours leak.

02

Hypothesise

We map the razor-focused version: what to keep, what to cut, what AI should quietly take care of.

03

Experiment

Working prototypes in weeks, not quarters. Tested with the people who’ll actually use them.

04

Scale

We ship, migrate you off legacy in safe stages, then keep refining the formula as you grow.

05 The studio

Rooted in the Dales.
Operating at the edge.

From our custom-built coding and media studio in Bentham, in the shadow of Ingleborough, we’ve spent twenty-plus years building brands, commerce and software for startups through to global enterprise. No nonsense. The kettle’s always on.

20+
years in the lab
Startup → enterprise
every sector, every scale
723m
Ingleborough, out the window
The Creative Theory building at Bentham Business Park on a sunny day
01 The building · Studio 1, LA2 7NB
Open-plan coding floor with developers at their desks
02 Coding floor
Photography studio with lighting rig and backdrop
03 Media studio

✓ Trusted in the lab

From Dales start-ups to defence, motorsport and public sector

  • Radius
  • BC Racing UK
  • North Yorkshire Council
  • Time Attack UK
  • Austin Motor Company
  • Dodge
  • JDM Garage UK
  • Garage Whifbitz
  • Japspeed
  • RNLI
  • QinetiQ
  • Renalytix

06 Your experiment

Got a hypothesis?
Let’s test it.

Tell us what you’re trying to escape, build or automate. We’ll come back with a straight answer — and usually a prototype idea.

015242 62832

Studio 1, Bentham Business Park, LA2 7NB